"Crisp 'n Dry is the number one seed oil brand by value"
The product's principal use is for shallow and deep frying. Crisp 'n Dry products contain a specific ingredient that ensures food remains crisp and does not 'hold' oil after frying - a key part of the brand's appeal and one of the reasons Crisp 'n Dry is amongst the best known brands in the sector. https://www.princes.co.uk/brands/crispndry.php