Live streaming is the evolution of live TV. The reason why live TV made such a big impact was that it brought viewers up-to-date, informative and accessible content. Though it’s still popular, since online streaming, TV subscriptions have been in decline.
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One of the biggest and most important benefits of live streaming is the fact that content is consumed on your timetable and not the consumers.  This means that you will only be engaging with consumers that care about your business, your brand and that find the content you provide value to them.
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